The customer taps an NFC card or scans a QR code and rates the experience on the spot, on a page with your brand. Then they are invited to leave the review on Google. Low scores reach the manager immediately. AI classifies, summarises and replies. The dashboard shows what to do next.
How was your lunch today?
“Quick service, the cod was excellent.”
Owner reply · AI
Thank you for visiting! We're glad you enjoyed the cod. See you next time.
“We waited 25 minutes for the bill.”
Why reviews
97%
read reviews before choosing
97% of consumers read reviews of local businesses — and 1 in 3 only considers businesses with 4.5 stars or more.
Source: BrightLocalRanking
More reviews, better local position
The quantity and quality of reviews, and replying to them, count towards your position in local search and on Google Maps. Google says so itself.
Source: GoogleAI
People already ask AI where to go
ChatGPT, Gemini and Google's AI search build recommendations from public reviews: volume, rating, recency and what customers write. Without a steady flow of reviews, the business doesn't even enter the conversation.
The problem
Only a minority of satisfied customers review spontaneously — the unhappy ones do. The rating skews downwards, the manager only learns about the bad experience when reading it on Google, and doesn't know why. kaptto tackles all three: an invitation at the right moment, an immediate alert and AI-classified topics.
How it works
No app to install, no long form. Every review feeds your dashboard and takes the customer to Google.
Staff NFC card, plate on the table or counter, QR code on the receipt. It opens a page with your brand — your logo, colours and copy, never ours.
A score and an optional comment. If you enable the prize draw, they can also spin the wheel — with explicit GDPR consent for the email.
The customer is invited to leave the review on Google with one tap. If the score is low, the manager is alerted immediately. AI classifies topics and sentiment across all reviews and drafts the reply.
From tap to Google, in under a minute
Card tap or QR scan
Opens the page with your brand. No app, no sign-up.
Score and optional comment
Linked to the staff member or the location. AI classifies topic and sentiment.
Invitation to review on Google
One tap leads to the location's profile. More reviews, more recent ones.
Low score
Immediate alert to the manager, in-app and by email, with the comment and the topic.
In the dashboard
Topics, sentiment, NPS, team ranking and the monthly report.
The platform
No paid add-ons: plans differ in scale and in the intelligence layer.
01 · Collect
While the experience is fresh, the customer says what they think. The page carries your brand and works on any phone.
Conversion funnel · last 30 days
Illustrative example
Reviews · awaiting reply
3Very professional, Rita explained everything calmly.
Replied automatically · AI · 12 min ago
The second time I waited a long time and nobody told me anything.
For human review · suggested reply available
02 · Protect
Official Google Business Profile integration: history import, sync every 2 hours and replies from the dashboard — manual or automatic.
03 · Decide
AI classifies every review by topic and sentiment. The dashboard cross-references that with NPS, team, locations and competitors — and the monthly report closes the loop.
Most mentioned topics · AI
Praise
Complaints
NPS
+58
Target
+65
Missing
9 reviews 9–10
Illustrative example
Sectors
The same flow, adjusted to where your customer is when the experience ends.
An NFC plate on the table or a card for each waiter. The customer rates while waiting for the bill and is invited to say it on Google right there, phone already in hand.
Table 12 · Tasca da Adélia
Your opinion counts.
Hold your phone close or scan the code.
How was your lunch?
Monthly report
A composite score from 0 to 100 combining Google rating, internal NPS, volume, recency, response rate and response speed. Comparison with the previous month and the same month last year, an AI-written executive analysis and recommendations with the points each one can recover.
Available on the Scale plan.
Report · August 2026
Clínica Aurora · Porto
kaptto Score
78/100
+6 vs July
Google rating
4,7
+0,2
NPS
+61
+9
Response
94%
in 1.3 days
Recommendation · AI
Replying to the 4 unanswered 3★ Google reviews would recover about 3 points in the score. The topic “waiting time” rose for the second month: worth looking at the 5pm–7pm slot.
Illustrative example
Social proof
One line of code and your Google reviews appear on your website, always up to date. Three formats, light or dark theme, four languages.
Interactive example with fictional data
Comparison
International reputation platforms charge per location and sell modules separately. Standalone NFC hardware captures the review but does nothing with it.
| kaptto | International platforms | Standalone NFC cards | |
|---|---|---|---|
| Price per location | €39–179 /month+ VAT | Quote-based | One-off card purchase |
| In-person NFC / QR collection | Included | Mostly SMS and email | Yes |
| Immediate manager alert on low scores | Yes, in-app and email | Yes | No |
| AI Google replies, in the review's language | Included | Varies by module | No |
| Public page with the client's brand | Yes | Yes | Limited |
| Internal NPS, AI topics, team ranking | Included | Partial | No |
| Monthly report with score and executive analysis | Scale plan | Varies | No |
| Portuguese interface, billing in euros, data in the EU | Yes | No (USA) | — |
| Paid add-ons | None | Separate modules | — |
Birdeye and Podium do not publish prices: they ask for a sales contact (pricing pages checked in September 2026).
Pricing
Plans differ in scale and in the intelligence layer. The NFC → review → Google flow is in all of them.
Quarterly −5% · Half-yearly −8% · Volume from 10 locations up to −15%, cumulative
Starter
1 business · 1 location
€39/month+ VAT
Monthly cycle, no annual commitment
Growth
Several businesses and locations
€79/loc/month+ VAT
Monthly cycle, no annual commitment
Scale
Intelligence layerUnlimited businesses · intelligence layer
€179/loc/month+ VAT
Monthly cycle, no annual commitment
More than 50 locations or a chain with its own needs?
Price, cycle and limits are defined with you. Volume and cycle discounts stack.
Frequently asked questions
NFC is the same technology as contactless payments. The customer holds their phone to the card or plate and the review page opens in the browser — no app, no sign-up. Anyone without NFC scans the printed QR code.
Contact
Tell us how many locations you have and what the service looks like. We'll show you the platform with your case in mind and answer what makes sense for your business — no pressure.
Portugal · interface in PT, PT-BR, EN and ES